There are a lot of businesses, both new and old, who are now working to improve themselves for the sake of their customers, the environment, and the world in general. From “green beauty” products to “vegan makeup,” consumers and businesses are becoming more aware of what is being purchased and how it is manufactured.

Therefore, it should be no surprise that an increasing number of cosmetics companies are supporting the message that their products are not tested on animals. These brands are known as cruelty-free brands and we will be exploring more about cruelty-free brands along with some of the best brands!

What Are Cruelty-Free Makeup Brands?

It is essential to be aware that the Food and Drug Administration (FDA) has no authority over the word “cruelty-free.” This implies that strictly speaking, companies are free to place it on their goods without being required to adhere to any specific standards or norms.

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In addition, while more than 41 nations have enacted legislation to restrict or prohibit the testing of cosmetics on animals, only a select few states in the United States have done the same, making the situation rather cloudy. On the other hand, it is generally agreed upon that if a brand labels its packaging with the phrase “cruelty-free,” this indicates that neither the materials nor the goods have been tested on animals.

Keep an eye out for the worldwide Leaping Bunny emblem when searching for cruelty-free items. This mark indicates that a firm has gone above and beyond the requirement of having no animal testing whatsoever and is truly committed to abolishing the practice on a wider scale. The Leaping Bunny Program has established itself as the industry standard for cruelty-free certification because of the independent audits it conducts.

Best Cruelty-Free Makeup Brands

1. Juice Beauty

It should come as no surprise that this cruelty-free beauty firm also supports PETA given its emphasis on sustainability, wellbeing, and the use of healthful beauty elements in its products.

This request was taken into consideration while developing our best-selling Stem Cellular CC Cream and our most recent product, Phyto-Pigments Lash Defining Mascara in Sonoma Nights. The CC cream imparts a radiant covering in addition to a sun protection factor of 30, while the mascara both nourishes and strengthens the lashes to achieve beautiful results.

2. Smith & Cult

Smith & Cult is known for producing stunning cruelty-free beauty products that come in eye-catching packaging that customers will want to flaunt. In addition, you may be comforted that neither the company’s suppliers nor any other parties conduct experiments on animals.

Its hydrating properties come from the inclusion of aloe vera in the formula. In addition, it is offered in a wide range of 42 colors. The Get Lit Lips, on the other hand, come in a hydrating and relaxing solution with vivid shades of red and pink.

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3. Wander Beauty

The Wander Beauty brand not only abstains from using any products derived from animals but also adheres to the principles of the Leaping Bunny organization. This company does not do animal testing on any of its goods or components anywhere in the world. It is adored for the necessities in its cosmetic collection that may perform several functions.

The Upgrade Lashes Treatment Mascara is a customer favorite because it gives the appearance of fuller and longer lashes without clumping them together. In addition, there is the brand new Double Date Eyeshadow Duo, which has two perfectly coordinated tones of eyeshadow—one cream for the foundation and a shimmer powder for dimension—designed to make application simple and hassle-free.

4. Glossier

Glossier is the only company that can compete with them in creating a natural-looking makeup appearance. Since opening its doors in 2014, it has been producing natural-looking cosmetics that are perfect for day-to-day use.

For example, there is the cult favorite Boy Brow for creating fluffy, thick brows like those worn by Cara Delevingne. Then there is another one of the more recent fan favorites called Cloud Paint. It’s a liquid blush that’s easy to blend and gives the appearance of a natural flush.